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Amsar was founded by two scientists with Post Graduate degrees
in chemistry from England and Doctoral degrees from Switzerland.
Both these individuals then began gaining experience at pharmaceutical
giants such as Sandoz and Pfizer, reaching senior positions
within the R&D/Manufacturing departments of these companies.
With this solid background they founded Amsar at a time when
traditional medicine was being swept away by the newly emerging
drug industry that was given a mandate to address a recently
independent India's health problems. Saddled with archaic
methodologies, an immovable mind set, lack of validation and
standards, Ayurveda and all the other forms of traditional
medicine faced a serious threat to their survival. This is
where Amsar began to reverse this slide.
Amsar represents a unique blend of traditional knowledge
and modern science. Established in 1963, Amsar was India's
first manufacturer of standardized botanical extracts. An
award winning company, Amsar has been at the forefront of
the Indian herbal industry for over 4 decades. Today Amsar
carries the agenda of it's founders to Deliver Quality Naturally
by employing the highest levels of technical expertise, advanced
manufacturing and validation technologies and doing all this
in an environment that is transparent, dedicated and visionary.
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